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Footwear company Birkenstock jumps into bed business

Yes—that Birkenstock

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Birkenstock, the shoe-making company, unveiled a bed collection at the IMM furniture fair in Cologne, Germany this week.
Photos courtesy Birkenstock via Dezeen
The “São Paulo” bed, with its leather-piping accents, is one of six styles.

Birkenstock, the German shoemaker whose wares—once associated most closely with hippies—came back into style with the fashion set recently, launched a line of beds at this year’s furniture and interiors fair IMM Cologne, in the German city.

You read that right: Birkenstock is in the bed business.

So, what’s on offer? Dezeen reports that consumers can expect mattresses, wood-slat bases, and six frame styles, which use the cork-latex blend that fans of the brand will recognize from the company’s iconic sandal, which devotees celebrate for its comfort. Leather, wool-felt, and jute elements also figure in several of the styles in the line, which are named for international cities, like Montreal and São Paulo.

The ergonomic research and proprietary manufacturing process that garnered the company a 2015 profile in the New Yorker is present here, too: Researchers at Germany’s Ergonomie Institut München worked with the brand to perfect the collection.

No word yet on when the beds in this collection will be available to consumers, but we will keep you updated as news develops.

The “Main” bed in the Birkenstock collection.
The base on the “Montreal” bed in the Birkenstock line has detailing that echoes the tread on a Birkenstock shoe.

Via: Dezeen