Footwear company Birkenstock jumps into bed business

Birkenstock, the German shoemaker whose wares—once associated most closely with hippies—came back into style with the fashion set recently, launched a line of beds at this year’s furniture and interiors fair IMM Cologne, in the German city.

You read that right: Birkenstock is in the bed business.

So, what’s on offer? Dezeen reports that consumers can expect mattresses, wood-slat bases, and six frame styles, which use the cork-latex blend that fans of the brand will recognize from the company’s iconic sandal, which devotees celebrate for its comfort. Leather, wool-felt, and jute elements also figure in several of the styles in the line, which are named for international cities, like Montreal and São Paulo.

The ergonomic research and proprietary manufacturing process that garnered the company a 2015 profile in the New Yorker is present here, too: Researchers at Germany’s Ergonomie Institut München worked with the brand to perfect the collection.

No word yet on when the beds in this collection will be available to consumers, but we will keep you updated as news develops.

Via: Dezeen