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Georgia town will rename itself Amazon if chosen for new headquarters

What’s in a name?

Bald man in jacket stands on stage in front of backdrop that says Amazon; it’s the CEO, Jeff Bezos. David Ryder/Getty Images

Amazon is on the hunt for its “HQ2”—a second headquarters in North America projected to create some 50,000 jobs and infuse $5 billion into one lucky community. The search for HQ2 has kicked off a storm of city advocates eager to list the ways that their town is the perfect spot. But only one, as far as we know, has made the move to pledge changing its name in a last-ditch move to attract the retail giant.

Stonecrest, Georgia, would rechristen itself Amazon, Georgia, if selected as the site of HQ2. On Monday, the town’s city council voted 4 to 2 in favor of the name change. “There are several major US cities that want Amazon, but none has the branding opportunity we are now offering this visionary company,” said the city’s mayor, Jason Lary.

City of Stonecrest, GA

Perhaps residents aren’t all that attached to the name Stonecrest anyway. The city, 20 miles outside of Atlanta, was only created last year in an unlikely alignment with the “cityhood movement,” which uses city incorporation to refocus residents’ tax money from the county pool into a more local one. The movement’s economics have been criticized for worsening racial inequality by creating pockets of wealthier, whiter folks. However, Stonecrest broke that mold by becoming the state’s first majority-black city formed by its own residents since Reconstruction.

Will the town succeed in its bid for Amazon’s new HQ? The deadline for city proposals closes on October 19.

Via: The Verge, The Atlantic