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Target’s Project 62, a midcentury-inspired furniture line, finally launches

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It’s available online now and hits stores tomorrow

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Items from Target’s upcoming Project 62 line.
Photos courtesy Target

Target’s Project 62 line of midcentury modern-inspired furniture and accessories, which the company announced last month, is available online now—and it looks promising.

Named for both the year Target was founded and, according to the company, the year “modernist design hit its peak,” the new brand arrived online this Saturday and hits stores tomorrow, on Tuesday, September 19.

And there’s good news for city dwellers: The line puts special emphasis on small spaces, with accent chairs, ottomans, and side tables Target says can easily serve multiple functions and fit into even the most constricted quarters.

The 1,200-piece line also includes throw pillows, rugs, barware, dishes, serveware, bedding and more. As promised, the line does have the streamlined look and simple metallic accents we’ve come to know and love from midcentury designs.

Have a favorite color palette? You have your pick of four color families for your furniture and home goods purchases from the Project 62 line: “black and white,” “cobalt,” “blush,” and “neutrals.” Take a look at everything on offer right over here—or start with Curbed’s picks right down below.

Searching high and low for the perfect sofa, the coolest lighting, and the coziest textiles? We have a Home Shopping Guide for that. Or, looking for advice on how to decorate your tiny apartment? We’ve got you covered.

Coulee Desk Lamp, $39.99
Over-the-Door Mirror Metal Brass, $39.99
Loring Storage Cube, $79.99
Geller Modern Counter Stool, $99.99
Queen Loring Bed, $349.99
Verken Midcentury Modern Settee Bench, $149.99
Emmond Midcentury Round Dining Table, $349.99
Natural Acacia 4-pk Coasters, $8.99
Fullerton Wicker Patio Chaise Lounge, $319.99
Geo Triangles Doormat, $12.99