Ikea, the world’s largest furniture retailer, has jumped on the revelation that the mega-popular HBO show Game of Thrones used the company’s Skold and Ludde rugs as capes. The company recently released a set of assembly instructions for the rug-to-cape transformation.
The one-page manual for “Vinter” uses the company’s signature visual style to depict Ikea Man cutting a neck area in the sheepskin and wearing it in the style of Jon Snow, a popular character on the show.
The instructions, shared on Ikea’s Norwegian Facebook page, were inspired by a comment made last year by Game of Thrones costume designer Michele Clapton. Talking about the black fur capes worn by members of the Night’s Watch, Clapton revealed: “These capes are actually IKEA rugs. It's a bit of a trick... We cut and we shaved them, and we added strong leather straps and then break them down.”
The comments were more recently passed around online, prompting Ikea’s playful response, created by SMFB, a Norwegian creative agency.