Hay teams up with Danish chef on colorful, irresistible kitchenware

Hay has had a busy 2017: This fall marks the launch of the Danish design brand’s collaboration with Swedish furniture powerhouse Ikea, which includes the Ypperling collection of furniture and a revamp of Ikea’s classic blue shopping bag.

This week, Hay unveiled its latest collab, developed in collaboration with Copenhagen-based chef Frederik Bille Brahe: a collection of covetable (and reasonably priced) kitchen goods. From punchy reds, yellows, and greens, and eye-catching silver and gold, the colorful collection includes enamel dishes and ceramic mugs, to pots, silverware, cutting boards, and much more, at prices ranging from $4 to $149. Hay and Bille Brahe had previously teamed up for a pop-up café during Milan Design Week 2016.

The collaboration was born of an interest in offering an attractive, affordable kitchenware collection inspired by their travels, Hay co-founder Mette Hay told Curbed at a recent launch event at the MoMA Design Store, the collection’s exclusive retailer, in Manhattan’s SoHo neighborhood.

“We wanted to create something that appealed to the person with the high-end, minimalist kitchen, and also to the average home chef,” Bille Brahe added. Take a closer look at the MoMA Design Store site.