The Frame TV, designed by Yves Behar for Samsung, now has an expanded product line after its release early this year. The electronics company has brought on two new designers, the Dutch duo Scholten & Baijings and French designer Inga Sempé, to create a wider range of customizations in both artwork and finishes. The new designs were presented at consumer electronics fair IFA in Berlin this week.
The premise of the design—essentially a framed work of art when not in use—was a piece of technology that could "disappear in the décor." It could be either hung on the wall or placed on a bezel or TV stand. The TV also comes with sensors that turn the off display when no one is in the room.
Initially, the Frame TV was available in white, black and wood veneer, and could be filled with one of 100 artworks from galleries like Spain's Prado Museum and the UK's Saatchi Gallery. Now, Scholten & Baijings and Sempé are expanding the range.
Scholten & Baijings created three art works, all based around color blocking and geometric shapes. Their four bezel and stand finishes include a white-washed wood, green-grey anodised aluminium, high-gloss blight blue, and finally a silicone-look dusty pink.
Sempé's design is based on flowing lines that are bunched together; it's described by Samsung as "evoking liveliness and movement." Her frame options include a stand covered in the same flowing lines, and then a bezel where each side is a different contrasting color.