Dining out today is as much about the architecture as it is about the food. In a world full of Instagrammable dinner spots, what’s a restauranteur got to do to get noticed? We suggest taking notes on Masa, a lovely new restaurant in Bogotá, designed by New York City firm Studio Cadena.
Masa resides in a former house that’s undergone multiple retail to residential transformations. The latest is a 7,500-square-foot restaurant that’s a case study on photogenic design.
With concrete walls, hand-cast terrazzo floors, and geometric windows, the restaurant ticks the boxes on 2018 trends, yet it retains a classic, grounded vibe thanks to its simple shape and simple materials. The curved bar is built from concrete, and sturdy wood platforms give bakery visitors a place to lounge.
Despite all the concrete, the restaurant has a playful vibe thanks to the big glowing orbs of light that hang from the ceiling, and the shapely cut-out windows that give passersby a peek of what they’re missing out on.