Say hello to the world’s most Instagrammable Dutch oven

Every generation gets the Dutch oven it deserves (that’s how the saying goes, right?), and in 2018, that Dutch oven is Great Jones. Started by food writer Sierra Tishgart and Maddy Moelis, a former product manager at Zola, Great Jones is unabashedly gunning for food-minded—and aesthetics-minded—millennials with its new set of cookware basics.

The company is officially launching today, but you might have already seen it around on social media, thanks to its photogenic wares. The full line includes a series of just-shiny-enough silver pots and pans, but the star of the show is the Dutchess, a 6.76-quart Dutch oven that comes in a rainbow of colors.

Great Jones

The on-trend hues include cobalt blue, sunshine yellow, a forest green (the official color of the summer camp where the two founders first met), and—you guessed it—a very pleasing shade of millennial pink. There’s also a lovely and practical gray option in the mix, which was suggested by one of the founder’s mothers.

Looks aside, the wares incorporate some clever design gestures: The stainless-steel pieces all nest, four of the pieces share two lids, and the interiors are rivetless to prevent food from getting stuck.

At $145 for a dutch oven (and $395 for the five-piece “Family Style” collection of cookware essentials), Great Jones is significantly cheaper than brands like Le Creuset but more expensive than, say, Target options like Lodge. In other words, it’s a worthwhile investment for someone who likes to cook—and take the occasional ’gram while doing so.