In the flatpack furniture wars, convenience is key. Making it as easy as humanly possible to buy, ship, and assemble furniture is one of the only things that makes any given startup stand out.
Every company goes about it differently. Ikea offers a new assemble-on-demand service. Tylko, has built-to-order shelves that are customizable by app. Campaign promises easy single-box packing for your next move.
Floyd, the flatpack furniture company out of Detroit, now offers same-day delivery to customers in New York, and, starting today, in San Francisco. To celebrate its expansion there, Floyd took over a house in the Mission and turned it into a pop-up shop showcasing the collection. If visitors see something they like, they can place an order on the spot and have it shipped that very day. Convenient, indeed.
How does this Amazon-level delivery magic work, exactly? Order by 4 p.m. and the company will ship out a dining table or bed to your apartment by 9 p.m. According to Co. Design, the company has distribution centers in its biggest market cities. That, coupled with the fact that Floyd offers a very limited line of goods and ships them flat, makes the logistics of single day delivery a little less headachy. Same-day delivery will roll out Los Angeles, Chicago, Portland, and Atlanta this summer.