Just when you thought the “for sale” sign was dead, it’s been resurrected and connected to the internet. The real estate company Compass recently unveiled a new design for its “for sale” sign, and it’s a decidedly modern update to a decades old design.
The half-digital, half-analog sign is lollipop-shaped with a glowing outer ring. It looks like it could have been designed by Dyson or Apple or pretty much any other 21st-century company with a taste for the minimal.
The modular design has three main parts—a stand, a centerpiece that displays a printed sign with the real estate agent’s information, and the glowing ring meant to attract the attention of potential buyers. Below the ring there’s a QR code, which prompts interested buyers to download the Compass app for more information.
For now, the sign’s functionality is limited—the ring glows in a handful of animation patterns, and the sign’s text must be manually changed. But eventually, Compass says its redesigned signage could be fully digital and act as a hub to connect the digital and physical worlds.
A limited-edition first run of the signs will cost agents $700 a pop to start (agents can pay another $300 to have their signs show up on the Waze traffic app). The price is expected to drop under $500 for future iterations.
Correction: This story has been corrected to reflect the accurate cost for the signs.
Via: Fast Company