Burberry’s tartan is iconic. The red, white, black, and white pattern has been used on the company’s clothes since the 1920s. Now, the signature plaid is getting a three-dimensional makeover thanks to the Dutch designer Sabine Marcelis.
To celebrate the fashion house’s new collection and a line created especially for Opening Ceremony’s New York and Los Angeles stores, Marcelis designed a series of translucent panels that turn the brand’s tartan into almost sculpture-like pieces.
Instead of using paint, Marcelis set blocks of colored resin to create the plaid, which gives the panels a 3D look.
Casting resin in “varied layers and transparencies creates an unexpected depth to the materiality,” said a statement from Marcelis.
She also extruded black, hard-edged clothing racks that extend from the panels and follow the pattern of the black line.
It’s a simple but clever effect that creates a compelling connection between the brand and physical space.