After two years of hype, Ikea’s collaboration collection with Virgil Abloh is finally dropping. And it’s expected to sell like hotcakes, just like everything else touched by the mega hot fashion designer.
Designed around the excitement of furnishing your first home, the millennial-friendly Markerad line will only be available for purchase in stores, a process that comes with all sorts of fine prints. Interested parties can begin to line up at 7 a.m. on November 1, don a wristband (which itself does not guarantee a purchase), and storm the gates at 10 a.m. local time to snag one of Abloh’s statement pieces. And, of course, you can only buy at most one of each of the 15 items in the collection.
So what’s on offer anyway? Ikea and Abloh have been teasing the collection since year, showing off irreverent designs like a rug in the form of a shopping receipt ($99), brown shopping bags emblazoned with “Sculpture” ($19.99 to $24.99), and a wooden chair with a doorstop attached to one of the legs ($139).
The products put a cheeky twist on furniture and decor (not unlike pieces in the recent home decor debut of Abloh’s luxury streetwear brand Off-White) that winks and nods at their mass consumer audience.
“It’s about elevating the anonymous, everyday icons that we use without noticing,” says Abloh. “When we put a doorstop on one of the legs of an ordinary chair we create something unexpected—an interruption.”