In the direct-to-consumer ecosystem, Floyd has closed the loop, so to speak, with a bed in a box delivered to your doorstep and ready to sit atop its popular birchwood bed frame.
The mattress is made from an engineered sandwich of materials: 1,000 pocketed coils sit next to a layer of foam that’s infused with copper and graphite to keep you cool at night. The 10-inch mattress is wrapped in a breathable Tencel top cover that has a no-slip bottom so the mattress stays put on the frame.
The Floyd mattress’s origin story went something like this: Customers asked for the best mattress to go with the bed frame and the company wasn’t sure there was one. So it made one.
After all, in the direct-to-consumer world, even remotely adjacent products are opportunities (see Brooklinen’s new lifestyle shop and Burrow’s recent product expansions). You’re not just buying a mattress, you’re outfitting a bedroom. You’re not just outfitting a bedroom, you’re building a cohesive lifestyle.
In Floyd’s case, it’s bringing its customers one step closer to only needing one click of the checkout button when furnishing their homes.
The Floyd mattress starts at $795 for a twin and goes up to $1,195 for a king.