If you’re looking to sell high-end furniture, a plain old store or gallery just doesn’t cut it these days. No, today if you’re looking to entice buyers, you’ve got to stage it in a home, and bonus points if that home happens to be a gorgeous five-story townhouse in New York City’s West Village.
The gallery behind some of contemporary design’s biggest names is doing exactly that. The Future Perfect has opened a new “residential gallery” called Casa Perfect New York. Like the dreamy Casa Perfect in Los Angeles, the New York outpost will act as a showroom-meets-gallery-meets-event space where the design-minded can gather to ogle (and purchase) pieces.
Circling around a sculptural staircase designed by British architect David Chipperfield, the townhouse’s five floors are outfitted with works from designers, artists, manufactureres, and makers, including Eric Roinestad, Collection Particulière, and Marcin Rusa. A pair of Marta Sala’s angular chairs adorn former maids’ quarters; a Piet Hein Eek for Veronese chandelier dangles over a marbled bathtub.
The whole place is, in other words, perfectly and extraordinarily unattainable for most people. But what better to inspire retail than aspiration. Book a time to tour the townhouse and see for yourself.