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Snarkitecture’s monochromatic wonderland opens at Hudson Yards

A design-minded attraction at the new NYC megaproject

White columns in warehouse Photo: Noah Kalina

Snark Park, the permanent “immersive installation” venue for design happenings conceived of and designed by New York City architecture firm Snarkitecture, is now open. Set in NYC’s Hudson Yards megaproject opening to the public today, the venue will be home to three installations a year beginning with “Lost and Found,” a highly photogenic ode to materiality and perspective.

Column with glowing cut out Photo: Noah Kalina

Since its founding in 2008, Snarkitecture has honed its skill of crafting aesthetically pleasing architecture experiences. Its work is not architecture in the traditional building sense of the word—rather, Snarkitecture has built a brand around ephemeral, monochromatic installations that adhere to an impressively disciplined aesthetic.

Column with glowing cut out Photo: Noah Kalina

Snark Park is the logical extreme of what the firm has already created with installations like “The Beach” and “Fun House”. Only now, instead of setting up shop in a temporary space, Snarkitecture will get to design their installations from top-to-bottom. “One might say Snark Park represents our practice in its purest form,” says Snarkitecture partner Ben Porto.

Child sitting in column cutout Photo: Noah Kalina

”Lost and Found” is filled with requisite photographable moments, including a two-way mirrored room and a maze of white columns that appear to ooze with glowing mirrored tile and other materials including ping-pong balls, cork, and faux fur.

Merchandise on glowing table Photo: Noah Kalina

The installation, which costs $28 for 45 minutes of exploration, is an unabashedly smart business play (you can also snag Snarkitecture merch or eat Snark Park-themed cereal while you’re there). The studio, which in some ways pioneered the now ubiquitous art form of photographable architectural backdrops, has turned its brand into a perennial, multi-sensory experience. In other words, it’s an Instagram fun house—only, you know, tasteful.

Check out full coverage of the Hudson Yards opening right over on Curbed NY.