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Which fancy television do you prefer? The one on a design-y stand? The one that rolls up like a poster? Or maybe it’s the one that stretches vertically like a phone screen?
Samsung’s newest TV, the Sero, has a QLED screen that’s designed to display vertically shot videos—you know, the kind that everyone now takes on their smartphones for apps like Instagram and Snapchat. The 43-inch screen peaches atop a slanted base where it can slide up and down and rotate 90 degrees to be viewed in landscape.
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Like other Samsung TVs, the Sero is designed with ambient mode, which transforms the TV into a display for art, photos, and clock faces when it’s off. The TV is an unabashed play at capturing the attention of millennials (and Gen-Zers for that matter), who apparently can’t tear their eyes away from their phone screen long enough to watch a movie on an old-school TV.
It’s unclear that a vertical screen will solve that problem, or if it will be a pleasant watching experience at all. If you’ve got around $1,600 and a ticket to South Korea, where the TV will be sold exclusively at a pop-up store, you can find out for yourself.