Urban Outfitters is getting into the paint game with Backdrop

Urban Outfitters is low-key one of our go-tos for affordable, trendy furniture. And now, you can put the finishing touches on your perfectly curated boho-meets-urbanite vibe by choosing a paint color to go with it. The retailer is partnering with Backdrop, the millennial-focused direct-to-consumer paint brand that launched last year, to offer its first selection of wall colors.

Backdrop/Urban Outfitters

Backdrop/Urban Outfitters

Urban Outfitters will carry six of Backdrop’s selection of 50 colors including a tawny yellow (“tanlines”), soft gray (“Moonstone”), peachy pink (“Modern Love”), griege-purple (“Not So Delicate”), yellow-green (“Natural Habitat”), and a deep blue-green (“Surf Camp”). The paints are available online and in-stores along with an assortment of Backdrop’s paint accessories.

Backdrop/Urban Outfitters

You can pick up the paint online or in select stores (Backdrop’s full selection is available on its website). It’s a smart move for Backdrop, who will be able to reach a whole new set of aesthetically-minded shoppers. But it’s also a great move for Urban Outfitters, which is quickly becoming a one-stop lifestyle shop for people with a certain style.

Backdrop Interior Paint

• $49

Urban Outfitters six refreshing hues of Backdrop paint, including this soothing green (“Natural Habitat”). The packaging reseals easily with a screw top.

• $49 at Urban Outfitters