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Virgil Abloh’s first home goods collection is understated with a twist

The line keeps things simple with three categories: ceramics, bed, and bath

White couch with red throw and a smattering of plates and bowls. Off-White

Virgil Abloh is quickly becoming design’s de facto renaissance man. Between creative direction for Louis Vuitton, a collab with Ikea, and installations for Vitra, we’re not sure how he has time left over for anything else.

And yet, he does. Through his own fashion label Off-White, Abloh is releasing his first set of home goods immodestly called HOME. The line is split into three main categories: Ceramics, Bed, and Bath. It’s good to keep things simple.

Bed includes a line of sheets and pillowcases in a milky off-white hue. The textiles are embroidered with a silvery version of the brand’s cross arrow logo; the same logo features much more boldly on a bright red throw.

Ceramic mugs, plates, bowls, and pitcher in an off-white hue with light blue sketching of grass. Off-White
An off-white ceramic bowl holding a keychain. Off-White

Bath includes a series of towels and bathrobes with the same embroidered logo, while Ceramics takes a little bit of an aesthetic turn. The plates, cups, bowls, and pitcher use the same shade of ecru, but they’re illustrated with soft blue sketches of grass.

The whole line is pretty restrained and a significant departure from some of Abloh’s louder ideas—and a testament to the designer’s breadth. The line will be available to shop on September 1 on Off-White’s online store.