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New Charlotte building graced with massive 4K LED display

A next-level color show

Two people standing in front of massive screen showing swirls of rainbow colors. Courtesy Second Story and NanoLumens

Think your big screen TV is big? Think again. At Legacy Union, a new mixed-use development in Charlotte, North Carolina, a massive 4K LED display spanning 64 feet by 36 feet now stretches across the lobby of the complex’s first building.

Conceived by interactive design studio Second Story and built by NanoLumens, the immersive installation called “Unify” glows through the glassy facade with a burst of colors that, in the designers’ words, swirls to reflect “the vibrancy of a city where all the right elements are coalescing to form something new and beautiful.”

A generative algorithm dictates how each pixel interacts with what surrounds it, leading colors to bend and blend around each other like a continuous weather radar, never showing the same visual twice.

“Unify” is intended to be the kind of stop-you-in-your-tracks place for the community to come together and ogle the color show. Will that actually happen? We’ll have to wait and see. But at the very least, we can be sure it’s going to be a gathering place for Instagram shots.