Business of Design
The remaking of Restoration Hardware
In the age of e-commerce, RH brands itself with high-end retail spaces and a membership program.
On-demand warehouses power today’s hip consumer brands
Flexe, the Airbnb of warehouses, is a logistics link for Casper, Hims, and other digitally native, direct-to-consumer companies.
Design your dream home with a new platform that spits out accurate blueprints
Higharc hopes to make custom homes more accessible
New outdoor furniture startup wants to turn your backyard into a showroom
Outer combines the comfortable, stylish, and utilitarian product with a more socially savvy marketing program.
Ikea’s jumping into furniture rentals. Here’s what that might look like
Using furniture rental startup Feather as a proxy shows the premium you pay for flexibility.
Flatpack sofa brands face uphill climb to direct-to-consumer glory
Direct-to-consumer businesses have upended the status quo, but the path for furniture brands is less clear
Can indie design brands thrive in today’s volatile market?
West Elm’s "exclusive retailer" deal with the young design brand Good Thing reflects the realities of an increasingly competitive industry.
The rise of the direct-to-consumer home
The past year, one of the biggest interiors trends wasn’t a color or material—it was a business model.
Kitchenware startups targeting millennial home cooks
Focused on customers "moving from house parties to dinner parties"